If that's not enough to get you to watch (because let's be honest, it's going to take a LOT more than that), NBC and Ford are offering an additional incentive. Viewers will have the chance to win one of four new Ford automobiles. The grand-prize winner will receive a 2008 Ford Shelby GT 500KR with a manufacturer's suggested retail price (MSRP) of $79,995. One first-prize recipient will win a Ford Edge Limited AWD (MSRP $32,070); a second-prize winner will drive away with a Ford Fusion V6 SEL AWD (MSRP $24,385), and a third-prize recipient will receive a Ford Focus SES Sedan (MSRP $16,375).
The "Ford 'Knight Rider' Giveaway Sweepstakes" begins at 8 p.m. (ET) on February 17 during an episode of "American Gladiators" (7-9 p.m. ET), continues with the movie's broadcast (9-11 p.m. ET) and concludes the next day, Monday, February 18. At four different, pre-determined intervals during the Knight Rider broadcast - approximately every 30 minutes - viewers will be invited to participate in the sweepstakes by answering a question pertaining to the movie by going online. Contestants will be directed to the website www.nbc.com/knightrider. A correct answer is not required for an entrant to make an entry into the sweepstakes. There is a limit of four entries per person for the entire sweepstakes period.
Those who win the grand prize will drive away with one mean machine. As for the runners up, I imagine they could always trade the ride in for a Mustang.