If you haven't already seen it, the team at Carroll Shelby Licensing Inc. recently joined forces with travel website, priceline.com, to film a commercial that features a classic big block Shelby Cobra. The ad, which promotes Priceline's Express Deals hotel reservation service, features expert "Negotiator" William Shatner and his daughter, played by "The Big Bang Theory's" Kaley Cuoco.
"The choice of a Shelby perfectly complemented our message," said priceline.com Chief Marketing Officer Brett Keller. "The Negotiator is a suave, super-spy type character and needed sophisticated wheels to match. William Shatner and Kaley Cuoco appeal to multiple generations, and we needed an automobile with timeless appeal that resonates across all those age groups. The Cobra is a perfect fit."
Photo Courtesy of The Priceline Group