Those buyers stepping into a 2011 V6 Mustang were treated with 305 horsepower and 31 MPG thanks to a new 3.7L V6 engine. Other V6 goodies included a dual exhaust at no extra expense, and an optional 3.31 rear axle ratio for quicker off-the-line acceleration.
The 2011 Mustang GT saw improvements in the way of 412 horsepower and 390 ft.-lb. of torque thanks to its new 5.0L engine. Even better, the company estimated 25 mpg highway mileage using a new six-speed automatic transmission and 24 MPG using the car’s new six-speed manual transmission.
Highlights
- 2010 Ford Mustang Sales: 73,716 units
- Best Sales Month: May with 10,225 Mustangs Sold
- Worst Sales Month: November with 4,093 Mustangs Sold
Special-Edition Releases
No doubt, Ford made Mustang ownership an appealing affair in 2010. In addition to the various powertrain improvements, Ford gave buyers the option of purchasing numerous special-edition packages. Some of the offerings included the return of the California Special GT/CS Mustang, a new Mustang Club of America V6 package, and a new performance RTR Mustang package. They also touted a revised V6 Pony Package and a special Dub V6 edition Mustang. Ford also offered a V6 Performance package featuring a 3.31 rear axle ratio, Mustang GT suspension, a strut tower brace for increased chassis rigidity, and 19-inch wheels.2010 Ford Mustang Sales Month-By-Month
4,747 Mustangs Sold
Up 61.2% From 2009 (2,944 units)
5,115 Mustangs Sold
Up 71.1% From 2009 (2,990 units)
5,829 Mustangs Sold
Up 57.1% From 2009 (3,711 units)
5,145 Mustangs Sold
Down 33.2% From 2009 (7,699 units)
10,225 Mustangs Sold
Up 16.03% From 2009 (8,812 units)
8,974 Mustangs Sold
Up 17.6% From 2009 (7,632 units)
7,489 Mustangs Sold
Up 12% From 2009 (6,686 units)
5,570 Mustangs Sold
Down 11.4% From 2009 (6,289 units)
5,760 Mustangs Sold
Up 17.1% From 2009 (4,917 units)
5,317 Mustangs Sold
Up 11% From 2009 (4,789 units)
4,093 Mustangs Sold
Up 12.8% From 2009(3,627 units)
5,452 Mustangs Sold
Down 16.5% From 2009 (6,527 units)
Total Mustangs Sold: 73,716 units
The Road Ahead
In examining 2010, most signs point to an improving market for new car sales. In all, Ford Motor Company sold 73,716 Mustangs over the course of the year. That’s a definite improvement over the 66,623 Mustangs the company sold in 2009. That said, Mustang’s competition played a key role in 2010 as well. In fact, Chevrolet’s Camaro beat out the Mustang for the first time since 1985 in yearly sales. The company moved 81,371 of the cars in 2010.When asked how the Ford felt about the Camaro’s sales figures, Ford sales analyst, George Pipas, told Automotive News, "If that was important, we wouldn't have taken a shift off at Flat Rock." Ford definitely appears to be more concerned about their core, with less focus on overall numbers. The launch of a Chevy Camaro Convertible in 2011 is sure to add fuel to the competitive fire. Dodge also plans to kick things up a notch with a revised Challenger, including the release of the SRT8 392 Inaugural Edition. Only 1,492 will be produced.
"With our balanced line of high-quality, fuel-efficient products, we have a solid foundation to deliver more sales and improved results in 2011," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Consideration for Ford is increasing beyond our traditional areas of strength - signaling that the seeds of growth already have taken hold."
On January 10, 2011, Ford Motor Company announced it will add 7,000 new hourly and salaried jobs between this year and next in the United States. “Ford is committed to American manufacturing, and we are on a path to add more than 7,000 American workers over the next two years as we continue to grow our product lineup,” said Mark Fields, Ford president of The Americas. “Working with our partners, including the UAW, Ford is finding competitive ways to engineer and build even more high-quality, fuel-efficient vehicles with technologies American consumers really want.”
All things considered, 2011 appears to be off to a good start. How will Ford deal with increased competition and a marketplace increasingly focused on fuel economy and alternative technology? No doubt, it's sure to be another exciting year for Mustang enthusiasts around the globe.
