The team at Carroll Shelby Licensing Inc. recently teamed up with travel website, priceline.com, to film a commercial that features a classic big block Shelby Cobra. The commercial, which promotes Priceline’s Express Deals hotel reservation service, stars expert “Negotiator” William Shatner and his daughter, played by The Big Bang Theory’s Kaley Cuoco.
“The Shelby Cobra is one of the most recognized and iconic performance vehicles of all time,” said Tracey Smith, Carroll Shelby Licensing president. “It represents all the best attributes of the Shelby brand and we’re thrilled to see it featured in such a cool way. The Cobra makes a great stand-out visual for priceline.com’s message with a fun nod to pop-culture.”
So how does the commercial play out? Priceline Negotiator William Shatner, who happens to be driving a slick looking Cobra 427, drives to a monastery, at the top of a deserted mountain, where he drops his daughter off with a group of monks. Then, 20 years later he returns, in the same car, to pick up his matured daughter, who is played by Cuoco. She is now as savvy as her famous father in finding consumers the best travel deals.
“The choice of a Shelby perfectly complemented our message,” said priceline.com Chief Marketing Officer Brett Keller. “The Negotiator is a suave, super-spy type character and needed sophisticated wheels to match. William Shatner and Kaley Cuoco appeal to multiple generations, and we needed an automobile with timeless appeal that resonates across all those age groups. The Cobra is a perfect fit.”
Priceline’s Express Deals program is set up to offer travelers up to 45 percent off regular prices without bidding on a room. Customers choose the city, neighborhood and star-level hotel they want. They can see the location’s amenities and, in some cases, specify the bedding they want.
To learn about how you can become an official Carroll Shelby brand licensee, log on to www.ShelbyLicensing.com or call (310) 914-1843.
About Carroll Shelby Licensing
Automotive manufacturer and entrepreneur Carroll Shelby was one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs. Beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information about the company or licensing opportunities, call (310) 914-1843, or fax (310) 538-8189 or write to Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248 or visit www.CarrollShelby.com, www.shelbylicensing.com or www.carrollshelbyinternational.com.
About The Priceline Group
The Priceline Group is a leader in global online hotel reservations, with over 270,000 participating hotels worldwide. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and Rentalcars.com - and several ancillary brands. The Priceline Group provides online travel services in over 180 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa.
Booking.com is the number one online hotel reservation service in the world, offering over 260,000 hotels (as of January 1, 2013), and is available in 41 languages.
Agoda.com is an Asia-based online hotel reservation service that is available in 38 languages. Rentalcars.com is a multinational car hire service, offering its reservation services in over 6,000 locations. Customer support is provided in 40 languages.