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2012 Ford Mustang Sales - A Year in Review

Mustang Closes in on the Competition

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The 2013 Ford Mustang GT

The 2013 Ford Mustang GT

Photo Courtesy of Ford Motor Company
Ford’s iconic Mustang experienced a year of sales increases in 2012. Almost every month, over the 12 month period, Ford reported sales were up for the Mustang.

In keeping with tradition, the month of January proved to be the weakest sales month of the year, with the company moving only 3,736 Mustangs the first month of the year. In spite of the lackluster sales numbers, sales for January were up 18 percent when compared to 2011.

The best sales month of the year was May, when Ford sold an impressive 10,427 Mustangs. In fact, sales were so good in May of 2012 that Mustang beat out its rival, the Chevrolet Camaro, which only sold 9,023 units for the month. The Mustang was top dog again in June when the company reported sales of 10,263 Mustangs. Chevrolet, on the other hand, only sold 9,123 Camaros in June.

When all was said and done, Ford reported sales of 82,995 Mustangs in 2012. That was a sales increase of 17.8 percent over the 70,438 Mustangs the company sold in 2011. Meanwhile, the Chevrolet Camaro barely edged out the Mustang in total yearly sales with a total of 84,391 units being sold in the same twelve month period.

"Ford finished 2012 strong, with retail sales showing improved strength as more customers returned to dealer showrooms," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.

Highlights

  • 2011 Ford Mustang Sales: 82,995 units
  • Best Sales Month: May with 10,427 Mustangs Sold
  • Worst Sales Month: January with 3,736 Mustangs Sold

More Power, New Technology, and a Revised Design

In 2012, Ford ushered in several changes to the Mustang lineup. Most notably, more power, new technology, and a slightly revised design. For instance, the company introduced a new Ford Shelby GT500 Mustang powered by an aluminum 5.8-liter supercharged V8 producing 662 horsepower and 631 lb.-ft. of torque. Meanwhile, the GT Mustang saw its power increased to 420 horsepower. An optional six-speed SelectShift Automatic transmission was made available, and drivers were able to access Ford’s Track Apps system via a 4.2-inch LCD Screen built into the dash.

The year also saw the return of the special-edition Boss 302 Mustang, with a new, reflective hockey stick graphics package. Also new for the 2013 Boss Mustang was a heritage-inspired School Bus Yellow paint and Sterling Gray accents on Boss Laguna Seca, which delivered race-ready suspension, aerodynamic details and removed rear seat.

2012 Ford Mustang Sales Month-By-Month

  • January:
    3,736 Mustangs Sold
    Up 18% From 2011 (3,165 units)
  • February:
    7,351 Mustangs Sold
    Up 98.8% From 2011 (3,697 units)
  • March:
    9,046 Mustangs Sold
    Up 5.7% From 2011 (8,557 units)
  • April:
    7,801 Mustangs Sold
    Down 4.6% From 2011 (8,180 units)
  • May:
    10,427 Mustangs Sold
    Up 57.8% From 2011 (6,607 units)
  • June:
    10,263 Mustangs Sold
    Up 16.2% From 2011 (8,835 units)
  • July:
    7,371 Mustangs Sold
    Up 22.1% From 2011 (6,805 units)
  • August:
    6,387 Mustangs Sold
    Up 11.7% From 2011 (5,718 units)
  • September:
    4,439Mustangs Sold
    Down 12.2% From 2011 (5,054 units)
  • October:
    5,328 Mustangs Sold
    Up 8.8% From 2011 (4,898 units)
  • November:
    5,309 Mustangs Sold
    Up 37.4% From 2011 (3,865 units)
  • December:
    5,537 Mustangs Sold
    Up 9.5% From 2011 (5,057 units)

    Total Mustangs Sold: 82,995 units

    The Road Ahead

    No doubt, the Mustang had a pretty good sales year when you look at the numbers. While it wasn’t the most sold Pony Car of 2012, it did gain some serious ground on its competition. Case in point. While total sales of the Chevrolet Camaro declined in 2012 (from 88,249 in 2011 to 84,319 in 2012), Ford Mustang sales increased from 70,438 in 2011 to 82,995 in 2012. From the looks of it, the Mustang is closing in, and fast. Things are sure to get interesting in the coming year.
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