The first 10 years of the Ford Mustang were filled with memorable moments and equally dazzling product reveals. From the first Shelby Mustang to the introduction of the 428 Cobra Jet engine, these years were anything but boring. It’s no wonder many Mustang enthusiasts look back on them with fond memories.
For instance, did you know Ford expected annual sales of the Mustang to total about 100,000 units, but sales reached 417,000 in the car’s first 12 months?
1. Debuted with Retail Price of $2,368The original Ford Mustang debuted on April 17, 1964 at a price of only $2,368.
2. People Go to Extremes to Own OneDealers were inundated with requests for the vehicle. In Garland, Tex., 15 customers bid on the same Mustang. The winner insisted on sleeping in the car overnight to guarantee that it wouldn’t get sold from under him before his check cleared the next day.
3. Ford Sells 417,000 Mustangs First YearFord expected annual sales of about 100,000 units, but 22,000 Mustang orders were taken on the first day, and sales reached 417,000 in the car’s first 12 months on the market.
4. Mustang is 1964 Indy 500 Pace CarNot much more than a month after its introduction, Ford’s new Mustang was on the racetrack as the pace car for the 1964 Indianapolis 500 race.
5. Mustang Stars in "Goldfinger", "Bullitt" and MoreThe early Mustangs have figured prominently in hundreds of notable films to date, beginning in 1964 with the James Bond movie “Goldfinger”, in which Bond’s Aston Martin DB5 chased a white Mustang convertible. The 1968 GT 390 was also prominently featured in the movie “Bullitt” starring Steve McQueen, as was a 1973 Mach I in the original “Gone in 60 Seconds.”
6. 93,000 Pedal-Car Mustangs SoldMustang-crazed parents bought 93,000 pedal-powered children’s Mustangs during the 1964 Christmas season.
7. Shelby Creates the Performance Mustang in 1965In 1965, the Shelby GT350 was introduced, with a 306 horsepower V-8 engine, giving the Mustang performance credibility.
8. 1965 Was a Good Year for MustangIn 1965 Mustang-mania hit full force. The 289-cid V-8 “Hi-Po” engine became available. Carroll Shelby adapted the Shelby GT350 for Sports Car Club of America (SCCA) competition, and the GT350 went on to win three straight SCCA national championships.
9. One Million Mustangs Sold by March 1966Mustang sales passed the one million mark in March of 1966. The 1966 Mustang was the first – and perhaps the only – car to park on the 86th floor observation deck of New York’s Empire State Building. Ford engineers disassembled a 1966 Mustang convertible and took it up in four sections using the building’s passenger elevators.
10. First Mustang Redesign in 1967The 1967 Mustang was considered by many to be the high water mark for Mustang design in the 1960s. The 2+2 model went from a semi-notchback to a sweeping full fastback roofline. Separate triple tail lamps, a longer nose and a bigger grille made for a more aggressive stance.
Source: Ford Motor Company