- Official NBC Show Site
- Three KITT Models were created: Hero, Attack, and Remote Models
- The 2008 Shelby GT500KR KITT Mustang features an automatic transmission
- Photo Gallery
A New KITT Scores its Starring RoleThe show has a new star in Bruening, but what about KITT, Michael Knight's former sidekick? Well, last time around, KITT (Knight Industries Two Thousand) was a Pontiac Trans Am with artificial intelligence and an attitude to match. The car was capable of driving in excess of 300 mph and could be called upon to save the day at a moment's notice. With the Pontiac Trans Am no longer in production, and fewer muscle cars on the street than ever before, Ford offered up the new 2008 Shelby GT500KR Mustang for the part. NBC producers liked the idea, and Shelby's King of the Road Mustang was cast for its starring role as KITT (Knight Industries Three Thousand). It's important to note, although the network bought off on the Shelby car, in reality, less expensive V6 Mustangs were used for production purposes during regular filming; all equipped with GT500KR take-off parts.
Al Uzielli, a senior advisor to Ford Global Brand Entertainment, said, "This is a completely car-centric show and my understanding is that NBC was heavily pursued by both GM and Chrysler. We landed it because not only did we have the perfect car, we had the right logistics. Our advertising agency Teamdetroit had strong contacts on the business side and our team at Ford Global Brand Entertainment had a close relationship with the creative side, including the new head of NBC Entertainment Ben Silverman."
According to a Ford press release regarding the deal, the company says that Knight Rider is more than just the product integration of a Ford vehicle into a plot line; it's also a media sponsorship with commercials and promotions for Ford products interjected throughout the two hour program. For instance, Knight Rider provided Ford with the opportunity to showcase its new SYNC voice activated information and entertainment technology (for the Focus and Edge) into the storyline. The arrangement also allowed NBC and Ford to co-promote both the movie and the cars at special events, in theaters, in print, and on the internet.